Subject: RESERVATIONS
To: None <see.faxl@worldnet.att.net>
From: None <see.fax, below@worldnet.att.net>
List: netbsd-help
Date: 07/29/1997 06:13:28
To: The company's President/Director
Reference : RESERVATIONS
Dear Gentleperson :
We are ABER Inc., a marketing services company
specialized in the travel trade marketing and a
telecommunications management company.
We are located in the United States.
Our services may very well increase your bookings/
reservations by 25% or more, starting within 4 weeks
or less, no matter how large or how small your hotel
or travel business is. Or where it may be located.
The same holds true for travel and hotel
reservation webmasters in the Internet.
Please take a moment to review our quality services
specifically for the travel trade and as an integral
part of your existing marketing mix.
A business can not realize it's full potential by
relying on one marketing method alone. It's sustained
and greatest success is inherent on the various
marketing methods and with its proper proportion,
namely, the optimal marketing mix.
Our quality services have been designed and PROVEN
to achieve more PROFITABLE RESULTS and greater
MARKET SHARE.
For representation opportunities, please also
read the last section.
The following is how profitable results
can be achieved for you:
1- International DIRECT RESERVATION LINE - for HOTELS and
TRAVEL BUSINESSES
(For hotels and travel businesses WITHIN the US,
please read the last paragraph of this Section-1.
For hotels and travel businesses located OUTSIDE the
US please continue reading the following.
All other sections apply to both).
Make a true marketing presence for your hotel or
travel business in the U.S. and other countries.
Last year, Americans made over 43,000,000 trips
to destinations outside the United States. And 90%
of these trips’ reservations were made by U.S.'
travel agencies, calling via Toll-Free numbers
to hotels and airlines directly or contacting hotels’
contracted reservation centers.
In countries outside the U.S., Toll-Free numbers
are referred to as, Freephone.
The basic format in the U.S. for these Toll-Free
numbers is 800-XXX-XXXX or 888-XXX-XXXX, where X
is an assigned specific digit.
You may ask : What are Toll-Free numbers, why they
work and how they benefit a hotel or a travel business?
The principle behind Toll-Free numbers is simple:
For example, in any given city several hotels are
competing for guests. And these hotels (within the
same class rating ) have equal quality service,
amenities for guests, and incentives for travel
agencies. When travel agents located outside a
hotel's city or country, make reservations, and
if only one of these hotels offers a free long
distance telephone call to them. The answer to
the following question is relatively simple:
Which hotel is going to have more reservations
and keep a lower percentage of vacant rooms?
Of course, the answer is: the one that provides
a free telephone call for the travel agencies to
make reservations for their clients (your guests).
It gives, that extra incentive to travel agencies
to call or fax your hotel directly. In the process
you also save money by not having a reservation
office in another city (or as in the case of our
SPECIAL Toll-Free service, you may not need a
reservations office in a foreign country).
Equally important, it gives you direct control
over your reservation process.
Based on the previous marketing strategies’ benefits,
Toll-Free telephone numbers are widely used in
the U.S. hotel and airline industry's reservations.
When making reservations for their clients, the
vast majority of travel agencies do not call to
regular telephone numbers, the ones that incur a
charge to the calling party. Much less, U.S. travel
agencies do not make international telephone calls
(to telephone numbers outside their country) to a hotel.
The same, holds true for most travel agencies
outside the U.S.
In the past, these Toll-Free telephone numbers
were only feasible and affordable for large airlines,
hotel chains and large hotels’ commercial reservation
centers. And travel agencies could only call free
long distance to these businesses within US cities.
Except, now, ABER Inc. with it’s telecommunications’
technology and expertise, has taken the same principle
one step farther.
It has made Toll-Free numbers really SPECIAL.
We have come up with the innovative solution for
hotels and the travel trade outside the U.S.
That is, to have the same marketing tools and
accessibility as their US counterparts have, to
the thousands of travel agencies and tour operators
and wholesalers.
They are special, since we make Toll-Free numbers
available with efficiency and economy to small as
well as large hotels and travel businesses located,
practically, anywhere in the world. This means
that your hotel which is located outside the U.S.,
can be easily accessible to receive reservations
from travel agencies, tour operators, wholesalers,
and other travel entities in U.S., Canada, Alaska, Hawaii.
Not only can your hotel can be accessible for
reservations from these places, as part of our Toll-Free
service optional features, it is also be accessible from,
United Kingdom and Germany.
Our Toll-Free service opens the door of a potential
market opportunity for your hotel or travel business
to be reached by a travel trade which is open for
business to serve a potential market of over 401 million
people, and revenues that exceed $150 billion dollars per year.
Studies have shown that businesses that have a
Toll-Free number have on an average increased their
sales by 25% or more. That is why, these businesses
rather pay for prospects and customers calls (simply,
is an invitation to call you and to make reservations).
It makes a lot of sense to invest a small amount
(per minute connect charge) and book hundreds or
even thousands of dollars worth from one person or
from a whole group of travelers. Look in the Internet
and you will find many hotels and travel trade businesses
that list a Toll-Free number.
Businesses are in business to make money. If this was
not the case, why there are 7.5 million
Toll-Free numbers in use by all kinds of US businesses?
To make MORE MONEY, of course.
Did you know, studies show that travelers when
making reservations within a web page, when listed,
rather call the Toll-Free number?
This is a preference over electronic mailing or
faxing.
If you are a Commercial Reservation Webmaster, it
would make sense when and where possible, to have
and list in your web page a Toll-Free number(s).
Once we assign and install, one of our special
Toll-Free numbers, you open the door to increased sales.
You could advertise it to the thousands of travel
agencies and other travel businesses that can also
be reached through other services we provide.
Or you can advertise it in your web page, brochures
and other advertising medium you presently use.
Additional benefits of this quality service include:
NO physical connection or installation, wiring or
telephone equipment modifications performed in your hotel.
All installations is performed in our U.S. facilities.
The circuit remains active and ready for your hotel
to receive calls, 24 hours per day, 7 days a week.
In order for your hotel or travel business to take
full advantage of this service, it does not matter
how small or how large it is.
Price for this service is based on a LOW per minute
connect charge from the previously mentioned places to
your country.
If you own or manage hotels in other countries and
would like to know the Toll-Free terminating per minute
price to those countries, please contact us.
This service, beside being beneficial to the travel
trade, is also beneficial to manufacturers, export,
trading companies and international businesses seeking
marketing presence in US and to be just a call away from
their US prospects and customers.
Also it allows substantial savings in overhead and labor
to call centers or live operator reservation centers.
Particularly in countries where overhead and labor are
substantially LOWER than most industrialized countries.
For example : there are a number of airlines doing
business in or located in an industrialized country
have setup "live" operator reservation center handling
incoming calls in another country with. Overhead and
labor savings SUBSTANTIALLY justify the Toll-Free calls
as well as other costs involved.
Another example of this growing trend is: small hotels
"joining forces" where they set up their own incoming
call reservation centers.
This trend is growing amongst other service
industries as well.
There will be an optional feature on this service
starting in November, 1997 for calls originating in
many countries and terminating calls into 230 countries.
Also, special arrangements may be available to
qualified groups of small hotels as well as hotel
chains, associations and other travel related entities.
There are a limited number of these special Toll-Free
numbers available and are on a first come, first served basis.
For hotels and the travel trade located WITHIN the US,
we also provide Toll-Free service from the United Kingdom
and Germany.
Increase your bookings for your hotel and travel business
with the accessibility from these countries.
Low per minute connect rates.
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2-INCREASE YOUR RESERVATIONS THROUGH INTERNET TRAFFIC -
ON YOUR WEB PAGE’s SEARCH ENGINE EXPOSURE - within
590 Search Engines AROUND the GLOBE with
HEAVY EMPHASIS on Travel
If you already have or are in the process of creating
or designing a Web Page, we can make all the difference.
We make the difference by exposing your WEB PAGE in 590
(five hundred and ninety)Internet's Search Engines including
the most popular Internet’s Search Engines in the world.
Exposure is also with HEAVY EMPHASIS on SPECIAL travel
sections and Links and STRATEGIC positioning.
More people on the Internet will be able to see your
hotel and travel business WEB PAGE, thus increasing
bookings for you.
When using this service, you literally save thousands
of dollars and time, in researching the Internet to
find where to and the actual placing of your hotel
or travel business in Internet’s Search Engines, special
hotel and travel business webpages that allow a free listing.
Unfortunate but true, many web page owners are under
the impression, that by listing their Web Page in a
few popular engines, that is all it takes to have a
SIGNIFICANT exposure on the Internet.
This is comparable to owning a car and driving it on
Mondays and Tuesdays only.
The Internet is growing fast and there are new Search
Engines emerging in many countries. Not to mention,
the number of special hotel and travel web pages,
offering a free listing and other travel related web
pages you are now missing being exposed in.
We closely monitor Internet developments and marketing
strategies pertaining to the travel trade and tourism
as a whole. And this is a round the clock job for our
Internet Research Department.
(we do not host or design webpages).
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3- FAX ADVERTISING SERVICE
Through this service at your command and at a moment's
notice, you have the ability and the agility to reach
via fax thousands of travel businesses . You may advertise
promotions needing fast delivery (within 24 hours) and
response to over 110,000 travel trade entities.
Travel trade entities include : travel agencies,
tour operators, convention and meeting planners,
motor coach operators in the US, Canada, United Kingdom,
Germany, France, Italy, Spain, Mexico, Japan, Australia,
Latin America, Caribbean and in other select countries.
Also for your convenience, you can select by state,
zip codes, Area Code, Percentage of Leisure or Business
bookings, Sales Volume, Reservation System, Cruises,
Tour packages, and Hotels/Resorts,
DESTINATION BOOKED, RESERVATION SYSTEM (Apollo, Sabre,
System One, World Span (Datas II)and World Spand - PARS)
and by ORGANIZATION AFFILIATION (CLIA, IATAN, ACTA,
ASTA, PATA, ARC).
Hotels' fax lists are avilable in select countries for those
businesses that market to hotels.
Just send us your promotional script and we do the rest.
Price of this service is based on a per minute
fax's transmission with a minimum of 500 faxes on
a single order. Per minute rate varies depending to
the country faxes are going to.
For counts, prices and availability, please check with us.
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4- REACH 40,000 TRAVEL AGENCIES and tour operators
in 50 countries with our UNIQUE International Publication
In our first edition (1998) of the "HOTELS and
Travel Professionals AROUND THE GLOBE", to be printed
on the first week of December-1997.
You can include your hotel’s or travel business
advertisement/promotion to reach a total of 40,000 select
travel agencies and tour operators/wholesalers
around the globe.
These select entities will receive the publication
free of charge.
This is a great way to have your hotel and travel
business be known by these travel agencies throughout
50 select countries.
When you include your hotel or your travel
business in this publication you will receive a
complementary copy of the publication.
The number of hotels and travel related businesses
is limited to 400. As of the date of this letter there
is space left for 147.
Your hotel or travel business will be included
in full color on one full single side page and in a
single-side page beside with your promotion
and particulars.
Publication's cut-off date (deadline) to place
an advertisement is November 14, 1997.
All hotels’ travel businesses' color art work
and information to be published must be in our
office by this date.
The official language is English.
Additionally, it will have a basic hotel and travel
terminology dictionary in French, Italian, German,
Portuguese and Spanish.
Indexed by country and city located in.
Prices, country distribution, counts and advertisement
specifications available upon request.
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5- Mailing Lists - Postal Addresses
Whenever you have the need to mail or contact
directly your travel trade market target and to
traveler prospects, we have an EXTENSIVE
national (US) and international postal mailing lists.
(snail-mail)
Travel trade to Travel trade lists:
Over 120,000
firms at your fingertips. Tour operators,
travel agencies, convention and
meeting planners, motor coach
operators and hotels in the US
and many country lists.
Travel trade to business travelers:
Executives Business Flyers lists.
Executives in Europe, Asia and
Latin America lists.
Travel trade to general travelers:
Frequent Flyers lists. Frequent
flyers to the US. Us frequent flyers
to specific countries.
Business to Business:
over 9,000,000 businesses in 8,300 lists,
categorized by type of trade and many
demographics to choose from.
And over 3,000,000 in Europe and Latin America.
Business to Consumer:
over 85,000,000 U.S. households
and specialty lists.
Income, profession, lifestyle, age, gender
and many more demographics available.
Many computer disk formats and kinds of printed labels
to choose from.
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6-MAILING SERVICE - TRAVEL TRADE'S BROCHURES AND
PROMOTIONAL PRINTED ADVERTISEMENTS
With our postal mailing service your travel brochure
or advertisement can reach up to 44,567 travel agents
and tour operators in the United States.
Most of these travel trade businesses can be
selected by states, metropolitan areas, cities,
zip codes and other demographics available that
you may require.
For this service, you can also choose from any of
national and international mailing lists.
(please refer to section 5 - Mailing Lists)
Simply, send us your brochure or printed advertisement
via air cargo, ship or other. We also accept brochures
and advertising materials for our postal mailing
service FROM OUTSIDE the US through our customs
brokers (they are in charge of the document
processing to withdraw the brochures and printed
advertisement from CUSTOMS after the cargo has been
fully inspected by federal authorities).
Price of this service depends on several factors,
such as the weight and size of your promotional
literature and other specific requirements you may
require.
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7- Telecommunication services for your traveling clients :
CALLING CARDS :
For distribution or representation, we provide
excellent calling card programs for the travel trade.
These programs are money making and an additional
income to you.
With our calling cards, travelers can call
TO and FROM the US to 235 countries. A truly worldwide reach.
An excellent optional feature to the travel trade
is that every time a traveler makes a long distance
telephone call it is greeted with a message from your
travel business.
For example: of a greeting message before when
making each call may be "thank you for using ABC Travel"
or "thank you for using ABC Tours".
This creates YOUR NAME brand RECOGNITION and brand
LOYALTY for your travel business.
CELLULAR TELEPHONES :
Cellular telephones for your clients when traveling
to the US or for domestic US travelers.
The service is provided through authorization
codes of various prepaid dollar amounts and air-time
talk denominations.
You make money every time your traveling clients
make a call on the air-time duration of each call
and on the rental of the cellular phones.
This service is available for the travel trade
WITHIN and OUTSIDE the US.
Coming soon, cellular telephone rental service
with local, domestic and international calling
capability within 65 select countries. And
with dialing access from these countries to call to
230 countries. Your traveling clients will have
one specific number by which they can receive calls
from any telephone while traveling within these countries.
An additional benefit of these telecommunications
services is no service work involment from your part,
we handle the service load.
----------
All these services we can provide to your travel
business are a truly PROFITABLE AND UNIQUE
marketing opportunity. For your specific requirements
contact us and make the best use of the now.
Please, let us know if you are looking for other
travel trade related services not listed herein.
We would like to be resourceful in searching for your
required specific needs. We will either refer
you to companies that do or have what you are
looking for. Or we will outsource the services
specifically for you.
For specific details on these quality services herein
described and a free consultation, please fax us
your inquiries.
Our FAX NUMBER is: 305.225.5596
On your fax, please make sure to include your
fax number, telephone number, electronic mail(if any),
company's name, your name and the name of the service(s)
interested in. We will reply or contact you as soon
as possible.
Our office hours (USA, Eastern Standard Time) are:
9:00 AM to 6:00 PM, Monday through Friday.
REPRESENTATION OPPORTUNITY :
We presently are looking for representatives.
Welcome travel trade professionals as well as
webmaster, web page designers, Internet Service
Providers, other qualified associations, companies
and individuals. EXCELLENT COMMISION structure.
If you are too busy to represent the services, then
consider our REFERAL PROGRAM. You also can
earn money by refering us businesses.
A special note to Commercial Webmasters hosting
travel related businesses:
Our hotel and travel trade marketing services may
very well be an integral tool to ATTRACT new and
RETAIN existing clients. Special incentives to attract
new travel trade businesses are available.
For representation inquiries, please send us a
FAX TO : 305.225.1573
Please include your name, telephone number, fax number,
full address (including city and country), electronic
mail address (required), web page address, as well
as the service(s) you are interested to represent.
We look forward to serve you in the near future
and remember, together, WE CAN MAKE THE DIFFERENCE.
Sincerely
The Marketing Professionals at
ABER, Inc.
DISCLAIMER :
This message was intended as a business to business
correspondence to the travel trade and related
businesses for their and our mutual benefit.
If you have received this message in error,we
apologize. Please let us know.
DO NOT WRITE TO THE ELECTRONIC MAIL ADDRESS
ABOVE. IT IS A TEMPORARY E-MAIL ADDRESS.